![]() Valentin Magnan, also helped, as it concluded that animals who used thujone and wormwood oil (two of the main ingredients of absinthe) had convulsions and eventually died. Inspired by the fact that a lot of the artists who were drinking absinthe were known to have psychological disorders, they started spreading the myth that it was the drink itself that made them mad. So, what did they decide to do in order to get their customers back? Demonize absinthe!Īnd so they did. Now you have to understand, that advertising at the time was pretty much nonexistent. When phylloxera was over and wine production went to its normal levels, winemakers soon realised that their sales went down as many of the people that used to be their customers, were now drinking absinthe. It was cheap, widely available and extremely favlorful. In Europe, people started tasting a high-proof alcoholic drink that was popular among artists absinthe. Looking for a substitute, people in the United States turned to rye whiskey (yes, the Great French Wine Blight played a significant role for whiskey’s expansion). As a result, for the years to come, the wine production was reduced dramatically. But in the mid-19th century, phylloxera hit the French vineyards destroying the vast majority of them, in what is known as the Great French Wine Blight. ![]() ![]() If you were to order a drink, it would most probably be either a wine or a cognac. Up until 1850s, wine and wine-based products like cognac were king.
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